Joico Shampoos

Use 2-3 times a week to highlight cool blonde tones & neutralize brassiness. Prevents blond & gray hair from yellowing with its violet dye load. Follow up with the Color Endure Conditioner and Leave-In Protectant.

A gentle cleansing shampoo for daily use that preserves hair color while nourishing, fortifying and protecting. Signifi cantly reduces fading and tonal change.

This hydrating styling crème provides soft, natural hold and heat styling protection, making it the perfect foundational styler for any hairstyle.

Specifically designed to help control scalp challenges and disorders, this shampoo contains UV protectants to condition and protect against daily environmental stress.

This daily shampoo provides a gentle balance of moisture and protein to strengthen and add suppleness to hair.

Thickens each hair strand during the gentle cleansing process and contributes to manageability and conditioning.