Joico Endure Violet Shampoo

Use 2-3 times a week to highlight cool blonde tones & neutralize brassiness. Prevents blond & gray hair from yellowing with its violet dye load. Follow up with the Color Endure Conditioner and Leave-In Protectant.

Benefits:
Tones blonde & prevents yellowing and warmth.

End result:
Maintains tonal integrity for brighter, beautiful blonde & gray hair.

Recommended for:
Toning blond after any highlighting or blonding service.
Brightening highlighted/high-lift blond or gray hair that faded or yellowed due to oxidation.

Volume:
300ml