Joico Color Endure Shampoo

A gentle cleansing shampoo for daily use that preserves hair color while nourishing, fortifying and protecting. Signifi cantly reduces fading and tonal change.

Benefits:
Longer lasting color with less tonal change.

End result:
Healthy strong hair feeling soft and manageable with beautiful vivid and shiny hair color.

Recommended for:
All color treated hairtypes.
Consumers wanting to protect the integrity and extend the longevity of their hair color.
Vibrant red and copper shades.

Volume:
300ml